Far from precious, my sketchbooks are a chronology of thoughts.
From a napkin to kraft paper, I use whatever is available to best explore ideas.
The core concept, the big idea: I often try to capture the essence of the project in a parti diagram.
Inspiration can come from anything and happen at any time, anywhere.
While meaningful to me, my sketches are often illegible to others.
My sketches represent an inner monologue, and are not really intended for anyone else.
I regularly cut and paste our mood boards to carry around and refer to for inspiration.
Design is an iterative process: try try again.
Community brands tie the built environment to experience.
Retaining the historic fabric of place, while keeping the signage quiet was the goal from this renovation of a landmark building to a library.
At times, the parti very much resembles the finished solution, other times it is set of guiding principles.
Alliteration—“A” words—is what provoked this solution.
The idea of camping inspired us to design/build a mobile visitor kiosk for Parks Canada.
The cedar strip built trailer was inspired by traditional canoes and campers, the graphics were inspired by canoe paddles.
Refine, then refine again. I always start with drawing before I ever make it to the computer.
Doing a lot with a little.
There must be a core concept. From the bid idea come themes, from themes come topics.
While not a copywriter, word play helps me explore ideas.
-“Power and participation” influenced everything from the logo, to how the panels interplay with each other.
For concepts, hand-drawing still tells enough about the space, without getting hung-up in details of material, lighting, etc.